TruLata · The AI Marketing Engine for Fence, Deck and Landscaping Companies
For fence, deck, lawn and landscaping companies

The AI marketing engine for fence, deck and landscaping companies.

Booked installs, answered estimates, and every lead visible in one place. TruLata runs your ads, your website, your follow-up and your reporting as supervised software, so nothing leaks while your crews are on a job site.

No promises, no pitch deck. A real, running product you can log into, and a dashboard that shows the slow weeks too.
Every lead and every call, visible Supervised, never "fully autonomous" Sits above your existing stack Less than one office hire

This engine runs marketing for home service and contracting businesses right now: garage doors, fence and deck, energy services. One of them is a family fence and deck contractor. Their numbers are below.

Proof, not promises

Three real clients, run on this engine.

Anonymized because they are real clients. Specific because the numbers are real, with the measurement window on every one.

A garage door service company, in business for decades

Their contact form had been silently failing for 8 days. Fixed the same afternoon.

The website contact form was quietly failing while ad spend kept running. We found it, fixed it the same afternoon, and lead flow resumed the same day. Their dashboard now shows every lead, every call, and what visitors ask their chatbot.

8 days of silent form failure, caught Fixed the same afternoon Lead flow back the same day
Real client, real numbers, straight from the live system. Verified August 27, 2026.
A family fence and deck contractor

$45.77 blended Google cost per lead. $32.39 on Local Services Ads.

Blended Google cost per lead of $45.77 across the trailing 90 days, with Local Services Ads at $32.39 per charged lead over the last 30. After the website relaunch, sessions are up roughly 40% on identical counting, and form leads have roughly doubled.

$45.77 blended Google CPL, trailing 90 days $32.39 per charged LSA lead, last 30 days Sessions up ~40%, form leads ~2x, since relaunch
Real client, real numbers, straight from the live system. Verified August 27, 2026.
An industrial energy services firm

From no web presence to a measured, 13-page site in 16 days.

From no web presence at all to a 13-page site with full measurement, 16 days from signing. Between their first and second month on the system, monthly sessions went from 208 to 1,097 and search impressions from 718 to 2,690.

16 days from signing to live site Sessions 208 → 1,097, month 1 to month 2 Impressions 718 → 2,690, month 1 to month 2
Real client, real numbers, straight from the live system. Verified August 27, 2026.
See it live

Your ads keep spending whether or not your website is catching the leads.

TruLata watches the whole path: the ad, the landing page, the form, the phone call, the follow-up. It flags what breaks before it costs you a week of jobs, and a human reviews anything that reaches a customer. One engine, one live dashboard, working while your crews work.

One engine

From the click to the booked job.

Not a single-trick tool. TruLata runs the whole job funnel as supervised software, with an always-on assistant and a live dashboard instead of a monthly PDF.

TruLata is a full marketing, software, and AI agency. Explore everything we do →
See it live

Don't take our word for it. Log into the real thing.

Most "AI marketing" is a slide deck. Ours is a running product. Step inside a live Command Center, watch a self-filling pipeline and real attribution, and see exactly what you would be buying.

Open the live demo
● LIVE
$1.42M
Marketing pipeline
$308K
Sourced revenue
+31%
Last 90 days
Click to step inside a live Command Center.
How we work

We take on a handful of clients at a time.

TruLata is a boutique. We build and run a small number of marketing engines with the same care we give our own work, priced as a flat monthly sized to your business, never a rate card and never a retainer you rent by the hour. Step inside the live product, then we will scope it together on a short call.

See it live, then let's talk
Outdoor trades questions

What fence, deck and lawn companies ask us first.

Do you have a client in our trade?

Yes. A family fence and deck contractor runs on this engine at a blended Google cost per lead of $45.77 across the trailing 90 days, with Local Services Ads at $32.39 per charged lead over the last 30. After their website relaunch, sessions are up roughly 40% on identical counting and form leads have roughly doubled. Those numbers and their windows are on this page.

Lawn care and landscaping are a different sale from a fence install. Does that break it?

No, but it changes the setup. Recurring lawn and landscape maintenance is a subscription sale with a long follow-up tail, and a fence or deck install is a one time job with a bid attached. They get separate campaigns, separate follow-up and separate lines in the dashboard.

What happens to an estimate request that goes quiet?

It keeps getting worked. Follow-up runs automatically on a schedule you can see, and the dashboard shows which estimates are still open rather than letting them age out of somebody's inbox. A human reviews anything that reaches a customer.

What does it cost?

A flat monthly sized to your business, less than one office hire, never a rate card and never a retainer you rent by the hour. Step inside the live product first, then we scope it on a short call.