$1.42M
Marketing pipeline
$308K
Sourced revenue
+31%
Last 90 days
Booked service calls, answered phones, and every lead visible in one place. TruLata runs your ads, your website, your follow-up and your reporting as supervised software, so nothing leaks while your techs are in the field.
Anonymized because they are real clients. Specific because the numbers are real, with the measurement window on every one.
The website contact form was quietly failing while ad spend kept running. We found it, fixed it the same afternoon, and lead flow resumed the same day. Their dashboard now shows every lead, every call, and what visitors ask their chatbot.
Blended Google cost per lead of $45.77 across the trailing 90 days, with Local Services Ads at $32.39 per charged lead over the last 30. After the website relaunch, sessions are up roughly 40% on identical counting, and form leads have roughly doubled.
From no web presence at all to a 13-page site with full measurement, 16 days from signing. Between their first and second month on the system, monthly sessions went from 208 to 1,097 and search impressions from 718 to 2,690.
TruLata watches the whole path: the ad, the landing page, the form, the phone call, the follow-up. It flags what breaks before it costs you a week of jobs, and a human reviews anything that reaches a customer. One engine, one live dashboard, working while your crews work.
Not a single-trick tool. TruLata runs the whole job funnel as supervised software, with an always-on assistant and a live dashboard instead of a monthly PDF.
Google Ads and Local Services Ads managed to your cost per booked job, not left to leak budget.
Every lead, every call, every form, in one live dashboard. You see exactly what your spend books.
Show up when homeowners search "near me" and when they ask ChatGPT, Perplexity, or Gemini who to call.
Pages, posts, and seasonal offers drafted and published on cadence, reviewed before they ship.
Sequences and reactivation for past customers and the quotes that went quiet, so no lead dies in a voicemail box.
Ask what came in this week, what a lead costs, or what visitors ask your chatbot. Answers on demand, 24/7.
Most "AI marketing" is a slide deck. Ours is a running product. Step inside a live Command Center, watch a self-filling pipeline and real attribution, and see exactly what you would be buying.
Open the live demoTruLata is a boutique. We build and run a small number of marketing engines with the same care we give our own work, priced as a flat monthly sized to your business, never a rate card and never a retainer you rent by the hour. Step inside the live product, then we will scope it together on a short call.
Yes, and it matters more in HVAC and plumbing than anywhere else in home services. A no heat call in January and a maintenance plan question are worth different things, so they are tagged differently in the dashboard and followed up differently. You see which ads produced which.
Every missed call gets an automatic follow-up within seconds, and the miss itself shows on the dashboard. One client on this engine had a contact form silently failing for 8 days while ad spend kept running. We found it and fixed it the same afternoon. Unwatched leaks are the expensive part of home service marketing.
Budget follows demand. Ads are managed to cost per booked job, so a slow April looks different from a heat wave in July on purpose, and the dashboard shows the slow weeks rather than smoothing them away.
Supervised software, never fully autonomous. Automation does the labor, a human reviews anything that reaches a customer, and you can log into the running product before you sign anything.