$1.42M
Marketing pipeline
$308K
Sourced revenue
+31%
Last 90 days
Booked roofs, answered storm calls, and every lead visible in one place. TruLata runs your ads, your website, your follow-up and your reporting as supervised software, so nothing leaks while your crews are on a roof.
Anonymized because they are real clients. Specific because the numbers are real, with the measurement window on every one.
The website contact form was quietly failing while ad spend kept running. We found it, fixed it the same afternoon, and lead flow resumed the same day. Their dashboard now shows every lead, every call, and what visitors ask their chatbot.
Blended Google cost per lead of $45.77 across the trailing 90 days, with Local Services Ads at $32.39 per charged lead over the last 30. After the website relaunch, sessions are up roughly 40% on identical counting, and form leads have roughly doubled.
From no web presence at all to a 13-page site with full measurement, 16 days from signing. Between their first and second month on the system, monthly sessions went from 208 to 1,097 and search impressions from 718 to 2,690.
TruLata watches the whole path: the ad, the landing page, the form, the phone call, the follow-up. It flags what breaks before it costs you a week of jobs, and a human reviews anything that reaches a customer. One engine, one live dashboard, working while your crews work.
Not a single-trick tool. TruLata runs the whole job funnel as supervised software, with an always-on assistant and a live dashboard instead of a monthly PDF.
Google Ads and Local Services Ads managed to your cost per booked job, not left to leak budget.
Every lead, every call, every form, in one live dashboard. You see exactly what your spend books.
Show up when homeowners search "near me" and when they ask ChatGPT, Perplexity, or Gemini who to call.
Pages, posts, and seasonal offers drafted and published on cadence, reviewed before they ship.
Sequences and reactivation for past customers and the quotes that went quiet, so no lead dies in a voicemail box.
Ask what came in this week, what a lead costs, or what visitors ask your chatbot. Answers on demand, 24/7.
Most "AI marketing" is a slide deck. Ours is a running product. Step inside a live Command Center, watch a self-filling pipeline and real attribution, and see exactly what you would be buying.
Open the live demoTruLata is a boutique. We build and run a small number of marketing engines with the same care we give our own work, priced as a flat monthly sized to your business, never a rate card and never a retainer you rent by the hour. Step inside the live product, then we will scope it together on a short call.
Both, managed to cost per booked roof rather than cost per click. Roofing clicks are among the most expensive in home services, so the work is as much about which searches we refuse as which we buy. Gutter and siding terms usually convert cheaper than roof replacement terms, and we split them so the cheap leads do not hide behind the expensive ones.
It gets an immediate response and lands in your dashboard with the call recording or the form text attached. Speed to first contact decides most roofing leads, and it is the single thing most often lost when the office is closed and the phone rolls to voicemail.
You get a live dashboard instead of a monthly PDF, and you can log into the product before you sign anything. Every lead, every call and every form is visible the day it happens, including the slow weeks. A human reviews anything that reaches a customer.
One client on this engine went from no web presence at all to a measured 13 page site in 16 days from signing. That is an industrial energy services firm, not a roofer, and the number is on this page with its window because we do not use stand-in numbers.